Treats
The treatment studio of Upperstate. Designers, writers and image researchers who make the decks commercial and music video directors pitch with.
01 · Founder
Treats grew out of years of writing and designing my own treatments. It is a roster of freelance designers, copywriters and image researchers in cities around the world, booked by the day by directors, agencies and production companies.
02 · Branding & Design
The lowercase treats. wordmark with its coral full stop, oversized Archivo Black headlines over JetBrains Mono labels, and a dark night house style built to make other people's work look good. Designed in Figma.
03 · Site Design & Development
Designed in Figma and built to run the business, not just describe it. The work, roster and day rates are all on the site, and bookings run by email, from first pencil to the freelancer's invoice.
Built with
- AstroStatic site for the work, roster, services and rates
- Cloudflare WorkersHosting, contact and sign-up forms, the booking desk
- Email booking deskClients ask for dates by email; holds, bookings and releases follow
- Cloudflare D1 and QueuesBookings, holds and the work behind them
- Cloudflare R2Treatment images and booking files
- QuickBooks intakeFreelancer invoices filed straight to the books
- ResendInbound and outbound mail, newsletter
